Search results: 2296
BMM5005M-2021-22-SEM1-A BMM5005M | International Fashion Branding | 2021-22 SEM1 (Group A)
Welcome to your level-five, International Fashion Branding module! The module will explore the strategies employed by contemporary global fashion brands. Students will understand the role of branding within the fashion environment and the theories that are employed to create strong brands globally by utilising appropriate brand elements, marketing programmes and media channels to create awareness in globally diverse markets.
I'll be your module leader - please contact me if you have any queries: s.cooper2@yorksj.ac.uk.
Sarah
- Enrolled students: There are no students enrolled in this course.
BMM5006M-2023-24-SEM1-A BMM5006M | Sourcing, Supply Chain, Ethics and Distribution | 2023-24 SEM1 (Group A)
This module will address the future challenges facing fashion companies with their offshore sourcing and global supply chain management strategies. The digital revolution has had a dramatic impact on the flow of information throughout the supply chain, from inventory management to the need to effectively process big data. There is increasing demand for more sustainable sources and the need to ‘green’ supply chain and logistical activities by developing environmental management systems. Increasing segmentation of the global market has resulted in a wide range of needs in outsourcing from the lean and agile requirements of the fast-fashion sector to the rapid growth of the luxury market. The module will prepare students for the industry by giving them a greater understanding of the increasing complexities of fashion retail supply chain.
To be successful in the module students should be able to:
Evaluate the role of the supply chain and logistics within a fashion company’s strategy
Identify the resources required to develop a customer focused supply chain strategy
Demonstrate an understanding of the impact of global supply chains on businesses and the environment
- Enrolled students: 16
BMM5008M-2021-22-SEM1-A BMM5008M | Football Marketing Strategy | 2021-22 SEM1 (Group A)
- Enrolled students: 1
BMM5008M-2022-23-SEM1-A BMM5008M | Football Marketing Strategy | 2022-23 SEM1 (Group A)
- Enrolled students: 2
BMM5008M-2023-24-SEM1-A BMM5008M | Football Marketing Strategy | 2023-24 SEM1 (Group A)
- Enrolled students: 10
BMM6008M-2022-23-SEM2-A BMM6008M | Fashion Career Planning and Portfolio | 2022-23 SEM2 (Group A)
- Enrolled students: There are no students enrolled in this course.
BMM6008M-2023-24-SEM2-A BMM6008M | Fashion Career Planning and Portfolio | 2023-24 SEM2 (Group A)
- Enrolled students: 6
BMM6008M-2024-25-SEM2-A BMM6008M | Fashion Career Planning and Portfolio | 2024-25 SEM2 (Group A)
- Enrolled students: 11
BMM6008M-2025-26-SEM2-A BMM6008M | Fashion Career Planning and Portfolio | 2025-26 SEM2 (Group A)
- Enrolled students: 16
BMN4018M-2020-21-DA4-DA BMN4018M | Resources Management | 2020-21 DA4 (Group DA)
- Enrolled students: 3









