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Upon completion of this module, students will be able to:

1. Understand in-depth marketing theories and apply this to companies in the current marketplace;
2. Critically assess companies’ market environment and marketing strategies to evaluate how it impacts organisations decision-making process;
3. Critically assess and apply theories and models of data, information, knowledge and decision making within a variety of marketing areas within a business;
4. Critically evaluate strategies for analytics and its impact on marketing decision-making.