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The module explores the application of management processes for developing and defining a new business concept, including market analysis and competitor performance analysis and considers the role of due diligence. You will critically examine the process for making strategic choices and explore and analyse different approaches and techniques used in strategic business and service planning. The components within the strategic business planning process will be considered allowing you to develop an understanding of the purpose and procedures in the planning process and be able to plan and execute action steps critical in the development and execution of a business plan.

In addition, this module seeks to develop a critical understanding of contemporary discourses surrounding ‘entrepreneurs’ and ‘entrepreneurship’ as they are found in a range of national cultures and organizational contexts. The module introduces the fundamentals of entrepreneurship along with small business theory and practice. This will equip students with knowledge of how to manage the entrepreneurial task environment, particularly in terms of managing networks and relationships, and risk management. Students will gain an understanding of the types and characteristics of small firms, how entrepreneurs approach opportunities, the outcomes of this activity and will give a sense of the challenges inherent in starting up and running a new enterprise.